We work closely with growers all over the country celebrating your successes and understanding your struggles, all in an effort to help move your operation forward.
Our Five Phase Approach
As your partner, we feel equally committed to the future of your operation. That's why we're continually expanding our product portfolio, using five phases to effectively guide the process.
Phase 0: DISCOVERY
Define the basics of the product concept that are to be further investigated.
Phase 1: FEASIBILITY
Understand concepts technical feasibility and business case potential.
Phase 2: PRE-DEVELOPMENT
Determine the commercial viability based on expanded performance, safety, regulatory and IP knowledge.
Phase 3: DEVELOPMENT
Fully commercialize the concept both technically and strategically.
Phase 4: PRE-LAUNCH
Finalize supply chain, marketing and launch plans.
Phase 5: LAUNCH
Execute and monitor launch plans.
There are many exciting product and portfolio innovations on the horizon across both row and specialty crops. Here is a peek at a few of the product innovations planned for registration over the next five years.
1) A burndown product for corn & soybeans.
2 ) A foliar fungicide product for apples, peanuts and rice.
3) A premix insecticide product for tree fruit, vegetables, grapes, citrus and potatoes.
Visit our news section for updates.