2011 News Releases

Overture® Insecticide Registered for Use in California

Provides Greenhouse Growers with Novel Mode of Action; Controls Western Flower Thrips

April 8, 2011

WALNUT CREEK, Calif.—Valent Professional Products announced that Overture® Insecticide has been registered in California for use on greenhouse-grown ornamental crops. Overture will provide growers consistent, effective control of thrips and lepidopterous larvae.

Overture has a novel mode of action that will help growers in the fight against tough-to-control western flower thrips, the single most damaging pest in California greenhouse ornamentals. Overture is an excellent resistance management tool and rotation partner for Conserve® SC, and Overture is also soft on most beneficial insects.

Overture works preventively or curatively to kill adult and immature thrips, and it also controls defoliating larvae of many lepidopterous pests. Overture can be used on greenhouse-grown ornamentals including flowering and foliage crops, ground covers, shrubs and ornamental trees and non-bearing fruit and nut trees.

"The single biggest thing about this registration is it offers California growers a novel mode of action for their resistance management programs," said Todd Mayhew, regional field development manager for Valent Professional Products. "Overture also controls Conserve-resistant western flower thrips."

With its registration in California, Overture is now available for use in all 50 states.

"Western flower thrips are a bigger issue in California than anywhere else in the country," said Dr. Joe Chamberlin, regional field development manager for Valent Professional Products.

"Growers in California have been anxiously awaiting the registration of Overture because they need new chemistry, and we’re excited that we can now offer them a new tool for control of this destructive pest."

For more information on Overture, please visit www.valentpro.com/overture.

About Valent U.S.A. Corporation
Valent Professional Products is the non-crop business unit of Valent U.S. A. Corporation. Headquartered in Walnut Creek, California, Valent develops and markets products in the United States and Canada that protect turf, ornamentals and crops, enhance crop yields, improve food quality, beautify the environment and safeguard public health. Valent products include a well-known line of quality herbicide, insecticide, fungicide and plant growth regulator products for professional and agricultural use. Valent differentiates itself from its competitors as a leader in marketing and sales of both biorational and traditional chemical products.

For more information about Valent Professional Products, Valent U.S.A. Corporation or our full product line, please call 800-89-VALENT (898-2536), or visit the Valent Professional Products Web site at www.valentpro.com.