Valent, Monsanto Reinforce Partnership for the Roundup Rewards® Program in 2010
January 14, 2010
Walnut Creek, Calif. and St. Louis, Mo.—Valent U.S.A. Corporation and Monsanto Company have strengthened their partnership in the Roundup Rewards® program with updated incentives to help farmers protect their herbicide investment in 2010.
The companies have joined forces on two programs: the Volunteer Roundup Ready® Corn 2 Cost-Share Allowance and the START CLEAN, STAY CLEAN.™ Assurance Plan.
Enhanced for 2010, farmers who use Valent’s Select Max® Herbicide with Inside Technology™ to help control volunteer Roundup Ready Corn 2 in Roundup Ready soybeans, cotton or sugar beets may now receive up to $4 per acre to protect their bottom line.
Additionally, for farmers fighting tough weeds in Roundup Ready soybeans with Valor®, Valor XLT or Gangster® residual herbicides and Roundup WeatherMAX® herbicide, the companies will offer up to $7 per acre if a field requires a second in-crop treatment in a season.
Company officials say the continued Valent-Monsanto relationship helps farmers take a programmed approach to weed management with the confidence their herbicide investment will be protected should uncertainty develop over a season.
“Researchers consistently recommend a strong residual like Valor, Valor XLT and Gangster as part of a program to help fight tough weeds and maximize yield potential,” said Jamie Nielson, Valent brand manager. “University research has shown an increase of 3-4 bushels per acre when using a strong residual product–this can result in up to a $20.00 per acre return on your investment. In addition, farmers can have the confidence that Select Max provides excellent volunteer corn control and higher incentives through Roundup Rewards program. It’s a win-win.”
“We are excited to offer farmers this program again in 2010,” said Curt Uebele, Monsanto Roundup Marketing Manager. “Farmers have found the combination of Valent’s residual herbicides and Roundup WeatherMAX® or Roundup PowerMAX® herbicides can help them start clean and stay clean to maximize yield potential in a Roundup Ready system.”Program Qualifications
Volunteer Roundup Ready Corn 2 Cost-Share Allowance
Crops included: A rotation of Roundup Ready® Corn 2 to Genuity™ Roundup Ready 2 Yield®, Roundup Ready Soybeans, Roundup Ready Cotton, Genuity™ Roundup Ready® Flex Cotton or Genuity™ Roundup Ready® Sugarbeets
Participating farmers who follow the program recommendations will receive:
- Up to $4.00 per acre toward Select Max when using Roundup WeatherMAX herbicide and a qualifying Monsanto residual herbicide
- Up to $3.00 per acre toward Select Max when using Roundup WeatherMAX
- Up to $3.00 per acre toward Select Max when using Roundup PowerMAX herbicide and a qualifying Monsanto residual herbicide
- Up to $2.00 per acre toward Select Max when using Roundup PowerMAX
START CLEAN, STAY CLEAN.™ Assurance Plan
Crops included: Roundup Ready Soybeans Participating farmers who follow the program recommendations will receive:
- $7.00 per acre toward Roundup WeatherMAX for an unexpected flush of annual weeds
- $3.50 per acre toward Roundup PowerMAX for an unexpected flush of annual weeds
Valent U.S.A. Corporation markets and sells herbicides, fungicides, insecticides, seed protectants, bioinsecticides, insect growth regulators, nematicides, baits and plant growth regulators for the agricultural, horticultural, turf and ornamental markets.
Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources such as water and energy. To learn more about our business and our commitments, please visit: www.monsanto.com. Follow our business on Twitter at www.twitter.com/MonsantoCo on Facebook at www.facebook.com/MonsantoCo, or subscribe to our News Release RSS Feed.
For more information about Valor, Valor XLT, Gangster, Valent U.S.A. Corporation or Valent’s full product line, call 800-6-VALENT (682-5368).
For more information about Roundup® agricultural herbicides, call 1-800-ROUNDUP (1-800-768-6387) or visit www.RoundupRewards.com