Valent, Monsanto Roundup Rewards Program Now Includes Sugar Beets

June 1, 2009

Walnut Creek, Calif. and St. Louis, Mo. (June 1, 2009)—Valent U.S.A. Corporation and Monsanto Company announce the addition of sugar beets to the crops covered by the Volunteer Roundup Ready® Corn 2 Cost-Share Allowance Roundup Rewards® program.

The enhanced program grants farmers up to $3.90 per acre toward Valent’s Select Max® Herbicide with Inside Technology™ to control volunteer Roundup Ready Corn 2 in Roundup Ready® sugar beets—helping farmers achieve a strong yield for their crop.

“In 2009, we anticipate a rotation of Roundup Ready Corn and Roundup Ready Sugarbeets may be common for growers who plant both crops,” said Curt Uebele, Monsanto Roundup marketing manager. “Now through this program, sugar beet farmers will be able to use Select Max to quickly control any volunteer corn breakthroughs.”

Select Max—known for its fast control of volunteer corn, grasses and cereals—has been a part of the Roundup Rewards program for use on Roundup Ready soybeans, said Select Max brand manager Jamie Nielson.

“Select Max will effectively deliver the control sugar beet farmers need against volunteer corn and has excellent adjuvant and tank mix flexibility,” Nielson said. “The extension of the program to sugar beets will offer farmers the proven performance of Select Max on volunteer corn resulting in optimal yield potential.”


Program Qualifications
The Volunteer Roundup Ready® Corn 2 Cost-Share Allowance allows farmers to receive up to $3.90 per acre toward Select Max to control volunteer Roundup Ready Corn 2 in Roundup Ready sugar beets.

To gain the maximum value of the program, farmers should use a Roundup Ready RATE™ of Harness® or Degree® brand herbicides in corn, then follow with Roundup WeatherMAX in Roundup Ready sugar beets. This program will qualify farmers to receive up to $3.90 per acre in Roundup Rewards toward Select Max to control volunteer corn in Roundup Ready sugar beets.

However, sugar beet farmers can qualify for the program by using any of the four following herbicide programs: 

  1. Roundup WeatherMAX® + Harness® (or other qualifying preemergence in your corn) + Select Max = $3.90/A
  2. Roundup WeatherMAX + Select Max = $2.60/A
  3. Roundup PowerMAX™ + Harness (or other qualifying preemergence in your corn) + Select Max = $2.60/A
  4. Roundup PowerMAX + Select Max = $1.30/A

For specific information on Roundup Ready programs, farmers should consult their local dealer or visit: www.monsanto.com/monsanto/ag_products/crop_protection/roundup_rewards.asp


About Valent

Valent U.S.A. Corporation markets and sells herbicides, fungicides, insecticides, bioinsecticides, insect growth regulators, nematicides, baits and plant growth regulators for the agricultural, horticultural, turf, ornamental and professional pest control markets.


About Monsanto

Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. Monsanto remains focused on enabling both small-holder and large-scale farmers to produce more from their land while conserving more of our world's natural resources such as water and energy. To learn more about our business and our commitments, please visit: www.monsanto.com.

For more information about Select Max, Valent U.S.A. Corporation or Valent’s full product line, call 800-6-VALENT (682-5368).

For more information about Roundup® agricultural herbicides, call 1-800-ROUNDUP (1-800-768-6387) or visit www.monsanto.com.


With Inside Technology is a trademark and Select Max is a registered trademark of Valent U.S.A. Corporation. Always read and follow label directions. Roundup Ready® crops contain genes that confer tolerance to glyphosate, the active ingredient in Roundup® agricultural herbicides. Roundup® agricultural herbicides will kill crops that are not tolerant to glyphosate. Roundup PowerMAX™, Roundup Ready®, Roundup Rewards® and Roundup WeatherMAX® are trademarks of Monsanto Technology LLC. See the 2009 Roundup Rewards Program for details. Program details are subject to change. Roundup Rewards applies to Roundup branded or other agricultural herbicides specified by Monsanto.