Valent Expands Sales Team, Commitment to Turf Industry
Strategic new hires, restructured sales force to support company's product portfolio and pipeline
November 28, 2007
WALNUT CREEK, Calif. (November 28, 2007)—Valent Professional Products has restructured its turf sales force to help support its commitment to the turf industry and to promote its expanding portfolio of turf products.
Kerry Anderson, Quent Baria and Jim Santoro have joined Valent as territory managers for Valent Professional Products, where they will apply their seasoned knowledge of the turf market to the Midwest and Atlantic areas. Mark Sybouts, a current Valent Professional Products territory manager for the ornamental and turf markets, will work full-time with Midwest turf customers as a result of this new restructuring.
Anderson, Baria, Santoro and Sybouts will represent such best-in-class products as Safari® Insecticide, Velocity® Herbicide, Valent's new fungicides Tourney™ and Stellar™* and the newly acquired Arena® Insecticide.
"Kerry, Quent and Jim bring Valent more than 50 years combined experience in the turf industry," Scott Todd, national business manager for Valent Professional Products, said. "Their focus on customers and industry experience will be key as we continue to develop and launch new, innovative products for the turf market."
Anderson and Santoro join Valent from Bayer's Environmental Science Division. Anderson holds a bachelor's degree in Landscape Horticulture from Michigan State University and was recently elected to the Illinois Arborists Association Board as well as the Illinois Turfgrass Foundation Board. Santoro earned a bachelor's degree from Salve Regina University in Newport, R.I. and is active in several industry associations, including the Rhode Island Golf Course Superintendents Association.
Baria is a certified golf course superintendent (CGCS) and was previously the head golf course superintendent for Towson Golf Course & Country Club in Phoenix, Md. He holds a bachelor's degree in agronomy from Virginia Tech and is a member of the Golf Course Superintendents Association of America.
Anderson, Baria and Santoro all said they joined Valent because of the turf product portfolio and look forward to being instrumental in the company's future growth.
Strong present, stronger future
These three new hires are the most recent moves in the company's focus to strengthen its presence in the turf market. Valent welcomed Scott Todd this past summer as well as two additional new hires, Jill Calabro, a turf pathologist and Todd Mayhew, a field market development manager and key account specialist in the western United States. Additionally, Valent has hired several turf pathology interns to work with its growing pipeline of innovative turf fungicides-further demonstrating the company's strong commitment to this market.
According to Trevor Thorley, Valent president and chief operating officer, this commitment to develop, launch and market innovative new turf products while improving service will be felt by Valent customers this season and beyond.
"This is an extremely exciting time for Valent in all aspects of the business," Thorley said. "We are pleased to offer our customers even more solutions to help them solve their most challenging turf problems."
Valent Professional Products serves the areas of tree, turf, greenhouse/nursery and landscape ornamentals as well as structural pest control and industrial vegetation management. Valent Professional Products include Arena Insecticide, BroadStar™ Herbicide, DiPel® PRO DF Biological Insecticide, Distance® Fire Ant Bait, Distance® Insect Growth Regulator, Envoy Plus™ Herbicide, Fascination® Plant Growth Regulator, Gnatrol® Biological Larvicide, Orthene® Turf, Tree & Ornamental Spray 97, Orthene® PCO Pellets, Payload® Herbicide, ProGibb® T&O Plant Growth Regulator, Safari Insecticide, Sumagic® Plant Growth Regulator, SureGuard® Herbicide, Tame® Insecticide, TetraSan® Miticide, Tourney Fungicide and Velocity Herbicide. Stellar Fungicide is pending EPA registration.
For more information about your territory manager, Valent's Professional Products, Valent U.S.A. Corporation or our full product line, call 800-89-VALENT (898-2536), or visit the Valent Professional Products Web site at www.valentpro.com.