Bobby Santana Named Turf and Ornamental Territory Manager in Southeast Florida
Valent Professional Products Expands Presence in Sunshine State
July 23, 2012
WALNUT CREEK, Calif.—Valent Professional Products announced that Robert “Bobby” Santana has joined the company as the territory manager for Southeast Florida.
Santana will be responsible for cultivating Valent’s best-in-class lines of turf and ornamental products. Santana joins Jerid Wendling as one of two territory managers exclusively dedicated to serving Florida’s horticultural, turf and lawn care professionals.
Santana is a native of Clearwater, Fla., and graduated from the University of Florida with a bachelor’s degree in food and resource economics, focusing on agribusiness management.
Santana has deep family ties to the Florida turf and ornamental industries. His father is in turf and ornamental sales, and his brother-in-law’s family owns a nursery in Central Florida.
Santana most recently worked in turf and ornamental distribution in Southwest Florida. He will be based in Fort Lauderdale for Valent.
“I’m familiar with Valent’s outstanding line of turf and ornamental products, and the opportunity to work with these products was one of the main reasons I decided to join Valent,” Bobby Santana said. “In sales, it’s always good to have a strong product behind you. I’m excited about the opportunity and look forward to getting started.”
Valent’s extensive turf and ornamental product portfolio continues to grow with nearly 20 products providing solutions for turf, trees, shrubs and ornamentals, including BroadStar™ Herbicide, Adorn® Fungicide, Arena® Insecticide, Overture® Insecticide, Safari® Insecticide, SureGuard® Herbicide and Tourney® Fungicide.
“Valent is committed to providing Florida’s turf and ornamental professionals with the best service possible,” said John Johnson, national sales manager for Valent Professional Products. “Between Bobby and Jerid, we’re confident we’ll be able to meet our end users’ needs even more effectively than ever.”
For more information on Valent’s best-in-class portfolio of turf and ornamental products, visit www.valentpro.com.
About Valent U.S.A. Corporation
Valent Professional Products is the non-crop business unit of Valent U.S.A. Corporation. Headquartered in Walnut Creek, California, Valent develops and markets products in the United States and Canada that protect turf, ornamentals and crops, enhance crop yields, improve food quality, beautify the environment and safeguard public health. Valent products include a well-known line of quality herbicide, insecticide, fungicide and plant growth regulator products for professional and agricultural use. Valent differentiates itself from its competitors as a leader in marketing and sales of both biorational and traditional chemical products.
For more information about Valent Professional Products, Valent U.S.A. Corporation or our full product line, please call
800-89-VALENT (898-2536), or visit the Valent Professional Products Web site at www.valentpro.com.