April 3, 2018

Today, the Valent Group of Companies is partnering with the CropLife Foundation and Meredith Agrimedia to launch the “No Taste for Waste” campaign, an initiative to reduce food waste and loss. The campaign includes an interactive website, a special edition bookazine and social media messages. Together, these resources help consumers reduce household food waste while also showing how farmers work to reduce food loss in their fields.

The Valent Group and other partners, including Land O’Lakes SUSTAIN, the American Farm Bureau Federation and FLM Harvest, collaborated with the CropLife Foundation and Meredith Agrimedia to launch the “No Taste for Waste” campaign. The campaign connects consumers with real farmers, like Washington apple growers Mike and April Clayton, who work to operate sustainably and reduce food waste.

“It’s an honor to partner with the CropLife Foundation, Land O’Lakes and the American Farm Bureau Federation in support of this important campaign,” said Andy Lee, President and CEO of the Valent Group of Companies. “We’re hoping that by understanding how much the ag community does to minimize food waste, consumers will be encouraged to extend those efforts into their own pantries and kitchens.”

Waste Less, Save Money! Bookazine

The bookazine, titled “Waste Less, Save Money!,” was produced and distributed by Meredith. This illustrated publication looks like a magazine but acts like a book. It includes recipes, meal planning tips and stories about how farmers use innovative agricultural technology to reduce waste on the farm and in their communities. Consumers could find it at newsstands nationwide beginning in April 2018.

The bookazine gives readers the opportunity to learn about people like Brett Reinford, a dairy farmer in Pennsylvania, who powers his farm and more than 100 homes with energy from food waste processed in a digester. Readers can also learn about Luella Gregory, a cattle farmer and cookbook author in Iowa, who teaches elementary school students about sustainability and how technology makes farms more efficient. Six other farm families are also featured, along with tips for decreasing food waste straight from the people who grow food.

Digital and Social Engagement

Timed to launch at the same time, the website NoTasteForWaste.org brings the bookazine to life. Consumers have access to a weekly meal planner, online tools to help reduce waste at home and more stories from farmers working to combat food waste and loss. In addition, the site features recipes from farmers, bloggers and the Meredith test kitchens.

Consumers can also share their own stories and food preservation tips using #NoTasteForWaste on Facebook (@NoTasteForWaste) and Instagram (@NoTaste4Waste).

Food Waste: A Trending Topic

Consumers are becoming more aware of the environmental, economic and social impacts of food waste. Reducing food waste was expected to become a major trend at restaurants, grocery stores and in home kitchens in 2018, according to the National Restaurant Association, Forbes and Food & Wine. In the United States, up to 40 percent of all food produced is lost to waste, according to USDA estimates.

Join the food waste movement by visiting NoTasteForWaste.org or pick up “Waste Less, Save Money!” at select newsstands and grocery stores.

About the Valent Group of Companies

The Valent Group of Companies includes Valent U.S.A., Valent BioSciences, Pace International and Mycorrhizal Applications. With offices in the U.S. and around the world, the Valent Group is a global leader in the development and commercialization of both traditional chemical and biorational products that protect agricultural crops, enhance crop yields, improve postharvest quality, beautify the environment, reduce food waste and safeguard public health. For more information about Valent or the full product line, please visit valent.com.